ASHLAND, Ore. – Few things on Earth are as miraculous and vital as seeds. Worshipped and treasured since the dawn of humankind. SEED: The Untold Story follows passionate seed keepers protecting our 12,000 year-old food legacy. The Ashland Independent Film Festival (AIFF) and Coming Attractions Theatres are honored to co-host an AIFF benefit screening of the documentary on at 6:30 pm and 9:30 pm on Saturday, November 5 pm at the Varsity Theatre in downtown Ashland.
In the last century, 94% of our seed varieties have disappeared. As biotech chemical companies control the majority of our seeds, farmers, scientists, lawyers, and indigenous seed keepers fight a David and Goliath battle to defend the future of food. In a story both harrowing and heartening, these heroes rekindle a lost connection to a most treasured resource and revive a culture connected to seeds. SEED features Vandana Shiva, Dr. Jane Goodall, Andrew Kimbrell, Winona Laduke and Raj Patel.
The 6:30 pm screening will be followed by a Q&A with the film’s co-director, and AIFF Alum, Taggart Siegel and Ashland Food Coop’s Outreach and Owner Services Manager, Annie Hoy. Additionally, Siegel will be presenting outtake footage shot in Josephine County. Community members will also be tabling in the theatre showcasing issues relevant to the film.
Past AIFF attendees may remember Siegel’s documentary, The Real Dirt on Farmer John. When it premiered at AIFF in 2006 it packed houses. “Enough so that we were fortunate to be able to bring it back for a return engagement to more packed houses just two weeks after the festival,” recounts Wendy Conner, AIFF’s Director of Operations. “Equal parts charming and quirky, Farmer John took us on a journey of his once failing single-family farm, transforming it into a thriving and prosperous community farm.”
The film will open at the Varsity Theatre on Friday, November 4, followed by a week-long run at the Varsity Theatre.
About Ashland Independent Film Festival and Coming Attractions Theatres
The Ashland Independent Film Festival is a widely recognized and highly regarded film festival, screening 90-plus independently made documentary, narrative, animation, and short films at the Varsity Theatre, the Historic Ashland Armory, and the Ashland Street Cinema each April. Praised by filmgoers for the intimate access it affords to filmmakers, and by filmmakers for its warm and intelligent reception given to the filmmakers, the Ashland Independent Film Festival was recently named one of the “Top 25 Coolest Festivals in the World” by MovieMaker Magazine. The National Academy of Motion Picture Arts and Sciences and the National Endowment for the Arts have each twice awarded AIFF with rare festival support grants.
Coming Attractions Theatres, Inc. was founded in 1985 in Ashland, Oregon when the company’s founder, John C. Schweiger, settled in Ashland and developed an interest in the local movie theatre, the art deco Varsity Theatre, built in 1937. After renovating and operating that one theatre, Mr. Schweiger’s enthusiasm for film exhibition drove his company’s expansion to include 18 theatres in small to medium‐sized markets up and down the Pacific Northwest (Washington, Oregon, Northern California, and most recently Alaska).