Ashland Independent Film Festival Gets Recognized Among World’s Coolest Film Festivals by MovieMaker Magazine

Ashland, Oregon – The Ashland Independent Film Festival (AIFF) has been recognized for the second time this year by MovieMaker Magazine – this time as one of the Top 25 Coolest Film Festivals in the World. In its October issue, MovieMaker Magazine identifies the “Coolest Fests” as those where “things get a little looser, a little funkier, a little weirder.” In other words, they say, this list is “about having the best time at a festival imaginable – whether that means an incredible atmosphere, superb repertory programming or choice victuals.”

The last time MovieMaker Magazine recognized Ashland was in January of 2016, for being one of the Top Ten Best Places to Live and Work as a Moviemaker! It’s no secret — Ashland is a place of creatives. Makers of all stripes want to live and work – in balance and harmony, mind you – in southern Oregon.

Ashland boasts a burgeoning film industry that includes top-notch craftsmen relocated from New York and Los Angeles, along with home grown upstarts like writer/director Matt Ross.  A product of Ashland High School, Matt has recently gained attention for his film Captain Fantastic, starring Viggo Mortensen.

Richard Herskowitz, director of programming for the Ashland Independent Film Festival and artistic director of the Houston Cinema Arts Festival, is thrilled that AIFF is recognized for their programming, having also been recognized in 2014 and 2015 as both the most “Worth the Entry Fee” and “Best Place to Live and Work as a Moviemaker”. “We are beginning to see much more activity in virtual reality formats, combinations of live performance and film, sculptural media installations and other types of activities that complement the filmmaker’s art and make for a much richer festival experience,” Herskowitz says, of this most recent accolade.

The 16th annual Ashland Independent Film Festival will be celebrated April 6-10, 2017. For more information, visit

About Ashland Independent Film Festival

The Ashland Independent Film Festival (AIFF) is a widely recognized and highly regarded film festival, screening 90-plus independently made documentary, narrative, animation, and short films at the Varsity Theatre, the Historic Ashland Armory, and the Ashland Street Cinema each April. AIFF is praised by filmgoers for the intimate access it affords to filmmakers, and by filmmakers for its warm and intelligent reception given to the filmmakers. The National Academy of Motion Picture Arts and Sciences and the National Endowment for the Arts have each twice awarded AIFF with rare festival support grants.