Benefit Screening: GMO OMG

Are you concerned about GMOs? Join us Thursday, November 14th at 5:30pm or 8:00pm at the Varsity Theatre for a special benefit screening of Jeremy Seifert’s acclaimed documentary GMO OMG.


Join Us Thursday, November 14th at the Varsity Theatre for a Special Screening of GMO OMG with Filmmaker Q&A

The Ashland Independent Film Festival and Coming Attractions Theatres will present two special benefit screenings of Jeremy Seifert’s acclaimed documentary GMO OMG on Thursday, November 14th at 5:30pm and 8:00pm at the Varsity Theatre. A Q&A with filmmaker will immediately follow both screenings.


Winner of the Audience Choice Award at the Yale Environmental Film Festival,  GMO OMG follows director and concerned father Jeremy Seifert as he searches for answers. How do GMOs affect our children, the health of our planet, and our freedom of choice? And perhaps the ultimate question, which Seifert tests himself: is it even possible to reject the food system currently in place, or have we lost something we can’t gain back? These and other questions take Seifert on a journey from his family’s table to Haiti, Paris, Norway, and the lobby of agra-giant Monsanto, from which he is unceremoniously ejected. Along the way we gain insight into a question that is of growing concern to citizens the world over: what’s on your plate? Watch the trailer.

Seifert will join the Jefferson Exchange, JPR’s live call-in program devoted to current events and news makers from around the region and beyond, at 9:00am on November 12th to discuss the film and the current  issues surrounding labeling of GMO and the activism created by the film. Listen live at 9:00am PST or download the podcast at


Proceeds from ticket sales will benefit the nonprofit Ashland Independent Film Festival, thanks to the generosity of Coming Attractions Theatres and the filmmakers. Tickets will be on sale beginning November 1st at or at the Varsity Theatre box office ($8.50 / $6.50 for students, seniors and current AIFF members).

Benefit Screening Showtimes: Thursday, November 14th at 5:30 and 8:00pm – followed by filmmaker Q&A

Additional screenings continue through November 21st: visit or the Varsity Theatre box office for showtimes.

The film is not rated by the Motion Picture Association of America, but is suitable for all ages.