Ashland Springs Hotel

Sponsor Spotlight


AIFF & ASH—Together From the Beginning

It’s hard to imagine the Ashland Independent Film Festival without the Ashland Springs Hotel. A sponsor since our very first year in 2001, ASH is one of AIFF’s most visible partners.

cover photo

The Grand Ballroom is the site of AIFF’s Opening Night Bash, one of the most popular annual events of the film festival!


photo by Al Case

After Opening Night, the Grand Ballroom quickly transforms from party central to the intellectually stimulating site of our TalkBack Panels with filmmakers and industry professionals.


photo by Katy Barnard

The Ashland Springs Hotel offers special travel packages to visiting AIFF film-goers, and provides our filmmakers and specials guests with beautiful room accommodations. Seasonal, local ingredients create opulent and delicious dishes at the world-class Lark’s Restaurant, and during the five days in April, everyone hangs out in the gorgeous and inviting lobby (where all enjoy free WiFi, courtesy of ASH), all while being moments away from the Varsity Theatre and Historic Ashland Armory, so no one ever misses a screening or Q&A.


How It All Began

In the late 1990’s, the once-majestic Mark Anthony hotel had become a sad shell of its former self. Having lived in the Rogue Valley for 10 years, Doug and Becky Neuman purchased the hotel with a partner at a bankruptcy sale. Two years and 10 million dollars later, the restored and refurbished Ashland Springs Hotel opened its doors, giving downtown Ashland a much needed revitalization.


photo by Katy Barnard

The couple have also purchased and restored Lake of the Woods Resort, Waterstone Spa, Lithia Springs Resort, Ashland Hills Hotel and Suites, and the Red Lion Hotel in Medford, refurbishing it, adding a Medford Larks Restaurant, and renaming it the Inn at the Commons. As Becky Neuman said in a recent interview, “We fell in love with everything Oregon and wanted to communicate it to and share it with our guests. By sharing the experiences true to this region, we hope to inspire both people who live here as well as the visitors who come to Southern Oregon.”


photo by Alex Neuman

Becky sums up the Neuman’s philosophy this way: “It is so exciting to work arm in arm with other people in the community who each give their special gifts. We have passion for hospitality; others have passion for the arts, athletics, or education. When working together, we shape and support a strong community with the potential to achieve anything we dream of. And that means happiness.”


We here at AIFF are grateful to Doug and Becky—and the entire staff at ASH—for their collaborative spirit, their energy, and their dedication to Southern Oregon. We would not be able to present our five days of independent film without their enduring support. May we continue to rise to great heights together.


About Judy Plapinger (12 Articles)
Judy Plapinger is a Programmer and Publications Coordinator for the Ashland Independent Film Festival.
Contact: Website